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This week’s edition!

Thoughts on
‘Customer Service’

Guest Essay

By Cynthia Chadwick-Granger

Customer service is, “The assistance and advice provided by a company to those people who buy or use its products or services.”

And providing good Customer Service typically means providing timely, attentive, upbeat service to a customer, and making sure their needs are met in a manner that reflects positively on the company or business.

What does Customer Service mean to me? I see good Customer Service as making me feel special, with full attention to what I need from the company, and their products and services. Going above and beyond to make me happy. Knowing my name and giving me what I am looking for or finding a way to get it. Creating a relationship so I will repeat my business.

Good Customer Service means I leave with that feeling I want to go back!

We can only hope we can get back to the way things used to be.

So much has changed under the COVID-19 pandemic, and people have disconnected from one another.

I have witnessed it! Where has the human kindness, and the Big Smile, and saying “Good Morning” gone?

There are a few businesses that felt it is very important to keep that Good Customer Service going even through Covid. Masks or not, I enjoyed shopping at those businesses.

As businesses and companies – all of us across the board – let’s focus on that most important part of our business, the “Customer” and get back to the root of a successful business!

Have a nice day, and know that a smile can be very contagious.

Cynthia Chadwick-Granger is the marketing manager for Bay Area Title in Portland. She is also a wedding officiant at Vows for You by Cynthia. She can be reached at or 207-408-2329.

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