Matt Leonard, President and CEO of the Lewiston Auburn Metropolitan Chamber of Commerce, with the Chamber’s recently unveiled new logo

The Androscoggin County Chamber of Commerce hosted a press conference last week to unveil the results of its recent branding efforts. After months of analysis, market research and in-depth conversations with its directors, members, staff, and local residents – all carried out with local branding agency The Brand Collective – the Chamber will now be called the Lewiston Auburn Metropolitan Chamber of Commerce.

“I couldn’t be more pleased with the look and feel of our new brand,” said Chamber President and CEO Matt Leonard. “The Brand Collective did a tremendous job capturing the essence of who we are, while positioning us to leverage the increasing energy that permeates our communities.” Leonard added that the Chamber’s redesigned website will provide greater value to the organization’s members and the community. To have a look, see https://lametrochamber.com.