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“Split the Tab” gift card campaign a tremendous success

By Jeffrey Ryan

#GorhamStrong Team Eyes Second Round:

“Wow. That was something. We practically sold out our gift cards in two days!”, said David Willis, board member of both the Gorham Business Alliance and the Gorham Business Exchange, when asked about the initial response to their innovative “Split the Tab” campaign. Developed to help local businesses weather the economic impact of Covid-19, the gift card program provides a donor match that turns a $10 purchase into a $20 gift card. The proceeds go directly to the local businesses, so they can benefit from an influx of cash during these economically challenging times.

With only a few gift cards still available from round one of the campaign, Willis says that the organizations are hoping to offer a second round featuring additional businesses, such as auto repair shops and fitness studios. 

Contributors Wanted:

The bulk of the seed money to launch “Split the Tab” was provided by the GBA and GBE. (One-fifth of the funding was raised through GoFundMe contributions). Round two will rely almost exclusively on funds raised through GoFundMe. Willis notes that contributions are tax deductible and that 100% of the funds raised will support Gorham businesses. “It’s a great way to help our friends and neighbors get through this tough time.”

For more information, visit

Jeffrey Ryan is a Maine-based hiker, photographer, public speaker and author of several books about the outdoors. Learn more at 

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